BeCore

Services: User Experience and User Interface Design

BeCore creates experiential activations for clients across sports, gaming, fashion, beauty and beyond. After refreshing their brand identity, they came to us to get a site that matched their new look.

The Challenge

After refreshing their brand identity, BeCore came to us to help bring their vision to life in the digital realm. As an experiential marketing agency, they had a strong sense for storytelling and wanted to make sure their digital presence matched the narrative focus of their work. In the previous iteration of their site, the content and design had been heavily dictated by SEO strategy. We worked with them to balance their need to continue to produce organic leads while simultaneously keeping an engaging user journey at the forefront.

Our Approach

Information Architecture

In order to address BeCore’s concerns about content strategy, we started by ensuring that we were properly siloing content to control user flows. Our pages that we more oriented towards organic search terms would be situated so as to be entry points that were easy to flow into the main site from but hard to navigate to from within the site. This design was to prevent top of funnel, repetitive content from dragging down the user experience on the site. By carefully devising the sitemaps and userflows, we could ensure that we were pointing our users in the right direction.

User Experience & Interface Design

A key pillar of BeCore’s new visual identity was the square. Along with being the root shape for BeCore’s logo, they had also designed a series of icon blocks to be used along side it. They had also began implementing it to create flat collages of content in which clean lined images and patterns ran into eachother, providing some life and energy to the visuals. In designing my grid system, I used this as a base, with clean squares directly abutting eachother.