Experience

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The Cannabis Marketing Agency

UX/UI Designer, January 2024 — Present

Led the design and implementation of a scalable component library to support rapid campaign launches, improving cross-team consistency, reducing handoff friction, and cutting project hours
Designed research-centered campaign and retention flows across display ads, email, SMS, and landing pages—driving in-store and online conversions and increasing repeat customer engagement

El Dorado Group (merged with Nomad DV in 2022)

UX/UI Designer, March 2021 — Present

Designed and launched websites, landing pages, and digital campaigns for B2B clients, translating complex offerings into clear, conversion-focused narratives
Built an end-to-end digital funnel across social media, SEO, and web experiences, improving online appointment rates by 30%
Led visual and UX design for multiple client engagements, balancing brand expression with usability and performance goals

O’Gara Coach

Visual Designer, Feb 2020 — January 2021

Conducted heuristic analysis to discover opportunities to improve site UX design.
Presented a detailed analysis of user experience issues and potential solutions.
Made user interface and information design improvements for e-commerce that increased conversions.
Created motion graphics for social media.

Thready

UX Designer & Researcher, Oct — Nov 2019

Collaborated to redesign a social messaging mobile app for IOS to better communicate value, increase user retention and improve product design.

Conducted user research, interviews, and surveys and analyzed qualitative data to identify the best growth opportunities
Reworked the brand identity to strengthen its voice and improve the visual design
Used iterative testing to design mockups and prototypes to improve onboarding and increase retention
Used agile methodology to ensure products were delivered in a timely manner

Cox & Kings

Graphic Designer / Marketing Coordinator, Jan 2016 — Aug 2019

Studied website metrics to design UI updates and implement with software engineers
Created digital graphics and content for website, email marketing, and social media to communicate with target audience
Led brand development through the transition of marketing leadership to ensure consistent imaging and communication
Revitalized brochures with a fresh editorial design system

Art Division

Graphic Design Instructor, Feb 2016 — July 2017

Developed presentations to introduce basic graphic design concepts and history
Worked one-on-one in open studios to help students learn Adobe Creative Suite

Freelance Graphic Designer

Apr 2015 — Jan 2016

Built an eCommerce site with HTML, CSS, and Javascript on Shopify with responsive design and user-centered principles for fashion brand Necessary Anywhere
Created emails and social graphics for successful political campaigns for Swell Creative Group
Produced data visualization for NYC Go, the destination marketing organization of NYC

Aperture Foundation

Editorial Designer, Mar 2014 — Apr 2015

Created design systems and visual identities for twelve photography books
Produced wall graphics and wayfinding signage for three exhibitions with Adobe CS

Taschen

Assistant Designer, Jan 2013 — Jan 2014

Implemented design systems and set type in a number of art books
Illustrated icons and bespoke lettering for publications
Employed and scaled design systems throughout books to ensure consistent designs