Experience

UX/UI designer specializing in translating complex requirements into clear, scalable interaction systems. Experienced in designing modular UI foundations across marketing and product environments, balancing brand expression, accessibility, and real-world constraints. Known for systems thinking, cross-functional collaboration, and creating expressive design structures.

 

El Dorado Group
(merged with Nomad DV in 2022)

UX/UI Designer — Cannabis Vertical, January 2024 — Present

  • Balanced SEO needs with ecommerce flows, creating websites that raised visibility while increasing conversions.
  • Designed and maintained 10+ client-specific systems, defining scalable components, interaction patterns, typography, imagery, and semantic color usage.
  • Analyzed cross-client data and patterns to build a universal framework, leveraging insights across clients and reducing hours.
  • Designed a ticket purchase flow for a national event with 7,000+ visitors.
  • Created retention flows that turned first-time customers into repeat buyers.
  • Designed the identity and website for the agency itself, generating dispensary leads.

UX/UI Designer, March 2021 — Present

  • Created a platform for a multifaceted business to provide users with a more straightforward, cohesive brand experience
  • Built a digital experience that helped an urgent care grow their daily appointments 
  • Designed sites that rallied communities around successful political campaigns

O’Gara Coach

Graphic Designer, Feb 2020 — March 2021

  • Created event graphics, email marketing, social media assets, blog visuals, and website banners.
  • Designed and launched a Shopify store for branded merchandise, gaining hands-on experience with ecommerce setup and flows.

Cox & Kings, The Americas

Graphic Designer, January 2016 – August 2019

  • Designed large-scale, content-heavy travel brochures and marketing collateral across print and digital channels.
  • Produced microsites, landing pages, email campaigns, social graphics, trade show materials, and pitch decks.
  • Supported UI improvements informed by website metrics and marketing performance data.
  • Operated within a legacy organization, balancing production demands with evolving brand needs.

Earlier Experience

Art Division, Graphic Design Instructor, Feb 2016 — July 2017

  • Instructed students in graphic design history and fundamentals.

Freelance Graphic Designer, Apr 2015 — Jan 2016

  • Produced publications, infographics, and digital marketing assets, and a website for clients across fashion, tourism, and hospitality.

Aperture Foundation – Editorial Designer, Mar 2014 — Apr 2015

  • Designed books, exhibition graphics, and marketing materials for an art non-profit.

Taschen – Assistant Designer, Jan 2013 — Jan 2014

  • Helped art directors build type and layout systems for large-scale books and used my learnings to produce a publication cover to cover.

UX Skills

Heuristic evaluation, competitive analysis, user research, personas, customer journeys, information architecture, sitemaps, user flows, usability testing

UI Skills

Design systems & component libraries (typography, grid, spacing, color, motion), interaction design, prototyping, mobile first & responsive design

Tools

Figma, Adobe Creative Cloud: Photoshop, Illustrator, InDesign, & After Effects, HTML, CSS, and Javascript

Education

Parsons School of Design

Bachelor of Fine Art, Communication Design