ContinuEM

Creating Healthy User Flows

Upon examining the existing website, we discovered opportunities to improve the appointment booking flow. Along with that, we had a chance to improve transparency by making information more readily accessible to our audience. As a newer urgent care in the area, ContinuEM needed us to help raise its profile and educating would improve search engine discoverability.

Better Bedside Manner

Our solution for Continuem was to create a site that made booking easy as a primary goal, while also providing space to educate patients about their other services.

User & Competitor Research

We began our process with competitive analyses. We found some conventions around booking systems that would be familiar to our users. Given the immediacy and inherent levels of stress our users would be experiencing during their visit planning, we deemed it important to make the process as painless as possible. We also recognized the extent to which payment caused anxiety around medical visits. We wanted to address this by making any payment-related information clear and accessible.

User Experience, Interface Design & Branding

To address appointment booking first, we dedicated almost all of our initial viewport to appointment types. We broke out our appointment types into a split sticky navigation bar. Along with the header option, we included an easy to use slide out menu for reaching ContinuEM that could be used throughout the site.

From there, we spent time providing users with any information that they would need to feel comfortable booking an appointment. This included taking time to give a face to the doctors and nurses who see patients as well as highlighting their experience and credentials. Further, we laid out to the ailments treated by ContinuEM to demonstrate the range of needs they can meet.

View the live site.

After the website was completed, I created social ads to help drive people to the site.